VW Passat Commercial Built Around ‘Fly by Night’
Kind of in the Oy Vey Department, it looks like VW has identified Rush listeners as a target demographic for its Passat midsize sedan and is running a 30-second spot featuring a 30- or 40-something professional singing and air drumming to “Fly by Night” while stopped at an intersection.
Thanks for the head’s up to Rush is a Band, which credits reader RushFanForever.
Art as expression, not as market campaigns…!?!
ghee said this on October 2, 2012 at 7:58 pm